We live in a time where an abundance of products are displayed in both the physical and digital world. In order to help a consumer ultimately succeed in finding what they want, both environments must help them figure out how to navigate the process. Physical stores have many tricks to help consumers - from the general layout of the space to the logical numbering of aisles, colorful signage, and tidy endcaps. Collectively, these elements guide consumers through the selection and purchase process. Online, the goal is the same, however the physicality of these guiding elements simply can't exist. Instead, designers and developers must create ways to guide customers through the use of interactive parts of the website. We'll look at how they incorporate microinteractions to improve consumers' digital product experiences.